Below is an excerpt from an article from Dan Moench, Marketing Director at Gibbs Smith Publisher. The article offers some excellent suggestions for authors to consider when planning to create a website.
The idea behind cross-discoverability is that everything you do should work together towards the greater good of getting your book sold. Like logs in a fire – which create more heat together than apart – you want overlap in your marketing so that you really get something heating up. Instead of trying to outline every possible use of this concept, I’ll just use an example which illustrates the point, and hopefully you can take the idea and work it into whatever you are doing. [more]